FAKTOR YANG MENENTUKAN LOYALITAS NASABAH PADA BANK BNI SYARIAH (STUDI KASUS NASABAH BANK BNI SYARIAH CABANG FATMAWATI)

Abstract

The purpose of this study was to observe the effect of marketing mix, brand image, service
quality and loyalitas of the customer's Bank BNI Syariah Branch Fatmawati. The data that used in
this study is primary data, and data collection is done using questionnaire with random sampling
methode,the object of this research is the customerof Bank BNI Syariah Fatmawati Branch. In order
to provide the best service to the customer. The result of this study indicates that marketing mix,
brand image and service qualityhave positive and significant partial and simultaneous effect on
customer loyalty of Bank BNI Syariah Branch Fatmawati.