Indra Setia Romadlon, Siti Marliah, & Meikol Benned. (2025). PENGARUH MEMORABILITY, MEANINGFULNESS, LIKABILITY, ADAPTABILITY, DAN PROTECTABILITY IKLAN TOKOPEDIA DI TELEVISI TERHADAP KEPUTUSAN PEMBELIAN MAHASISWA/I STIE BISNIS INDONESIA CENGKARENG. Jurnal Manajemen Almatama, 3(1), 13 - 28. https://doi.org/10.58413/jma.v3i1.449