INDRA SETIA ROMADLON; SITI MARLIAH; MEIKOL BENNED. PENGARUH MEMORABILITY, MEANINGFULNESS, LIKABILITY, ADAPTABILITY, DAN PROTECTABILITY IKLAN TOKOPEDIA DI TELEVISI TERHADAP KEPUTUSAN PEMBELIAN MAHASISWA/I STIE BISNIS INDONESIA CENGKARENG. Jurnal Manajemen Almatama, [S. l.], v. 3, n. 1, 2025. DOI: 10.58413/jma.v3i1.449. Disponível em: https://jurnal.stiebi.ac.id/index.php/jma/article/view/449. Acesso em: 7 may. 2026.