Indra Setia Romadlon, Siti Marliah, Meikol Benned. PENGARUH MEMORABILITY, MEANINGFULNESS, LIKABILITY, ADAPTABILITY, DAN PROTECTABILITY IKLAN TOKOPEDIA DI TELEVISI TERHADAP KEPUTUSAN PEMBELIAN MAHASISWA/I STIE BISNIS INDONESIA CENGKARENG. jma [Internet]. 2025Jan.22 [cited 2025Sep.22];3(1):13 - 28. Available from: https://jurnal.stiebi.ac.id/index.php/jma/article/view/449